Every day I read about Analytics for at least 30 minutes, and although I love Google Analytics, I still think that its biggest downfall is campaign attribution which other paid enterprise analytics solutions offer.
To only see the first or last click that lead up to a conversion is not ideal, whereas with other paid solutions, it is possible to capture both clicks and even the clicks in between which might help you allocate funds to your campaigns differently and understand the conversion process better.
I really hope that Google Analytics add this as a feature.
